.png)
At Tidemark, we know the opportunity in Vertical SaaS is just starting to unfold.
Some of the best businesses in the world are Vertical SaaS companies that have grown into incredible platforms–we’re fortunate enough to have worked with almost a dozen that have scaled to over $100 million in revenue–but the path to get there can be murky.
While building a Vertical SaaS company has been compared to making a layer cake by following a recipe, we know it’s not that simple. Vertical SaaS CEOs frequently ask us questions like: When is the right time to *go multi-product? What are the* right products to expand into? How should I think about building payments and lending products? How should AI fit into my strategy? There are complex product decisions for which no clear answers are readily available.
Since the beginning, we’ve been committed to helping Vertical SaaS operators by providing frameworks to help scale their businesses. We then created communities of collective knowledge and earned wisdom around these frameworks. Through these initiatives, we’ve heard from Vertical SaaS operators that they lack the right data to help them make decisions.
That’s why we’re so excited to launch the 2024 Vertical & SMB SaaS Benchmark Report. We collected information from nearly 250 Vertical SaaS operators to provide data that no one has publicly gathered before. The report covers industry-specific metrics and benchmarks for a wide range of topics, including attach rates and revenue lifts from launching new products. Ultimately, this report is meant as a guide to help Vertical SaaS executives make data-driven decisions.
We surveyed 246 vertical SaaS vendors representing a mix of sectors, ARR ranges, geographies, and funding stages.
