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We partner with founders and marketers at early and growth-stage SaaS companies on GTM strategy. MKT1 was co-founded by Emily Kramer & Kathleen Estreich, former leaders at SaaS companies like Asana, Intercom, Box & Carta.
For more context on this checklist, see our substack post, mkt1.substack.com.
Marketing skillset/type of marketing
Alignment on story, brand, marketing approach
Ability to balance strategy and execution
Experience at early-stage startup
Experience with your business model (i.e. b2b self-serve)
Product Marketing Proficiency
Growth Marketing Proficiency