10x Content is content that is at least ten times better than the next best piece of content available online on that same topic. The main benefit of 10x Content is that it has a high probability of ranking well on Google for a given keyword. Also, 10x Content may receive more social shares and links compared to content that’s inferior to what’s already been published.
With that, a bit of background on this approach…
In 2013, I introduced the Skyscraper Technique on the Backlinko blog.
It’s a content marketing strategy for building links and ranking #1 for a given keyword.
The Skyscraper Technique works by finding an article that’s already earning links and ranking well in search engines, creating a better version of it, and reaching out to the people who linked to the older article to let them know about your improved version.
“10x Content” is a term coined by Moz founder Rand Fishkin. And it works in a similar way.
The main difference is that 10x Content doesn’t necessarily have to be a written article. Your 10x Content can be a YouTube video, social media post, infographic, podcast… or any other type of content that you publish.
And, unlike The Skyscraper Technique, you don’t need to necessarily use email outreach for link building.
The first step is to figure out what you want to rank for and see what’s already out there on that subject.
That way, you can confidently create a piece of content that’s truly 10x better than what’s come before.
In my experience, many people struggle with content marketing because they don’t get a feel for the current content landscape. And it usually leads to mediocre content that’s not super different than what’s come before it.
The bottom line? Unless you’ve already read the top-performing content on your topic, it’s going to be super hard to create something 10 times better.